Download
Break-even
- Units and sales
- What-if and graph
- Dropshipping sheet
Opens in Excel, Google Sheets and Apple Numbers.
“Excelled People For Excellent Services”
Free tools · Pricing
Excello's free break-even calculator shows how many units you need to sell, and how much revenue, before your business covers its costs.
Change the numbers and the break-even graph redraws. The Excel version adds a what-if sheet and a dropshipping sheet.
Free. No sign-up. Works on any device.
The calculator
Enter a month's fixed costs, your price and the variable cost of one unit. The break-even calculator with graph shows where revenue catches up with total costs.
Revenue
Total costs
Hover or tap the graph, or focus it and use the arrow keys, to read any point.
The formula
Step 01
Costs that stay the same whatever you sell: $12,000 a month in the example.
Step 02
Price minus variable cost per unit: $60 − $36 = $24.
Step 03
$12,000 ÷ $24 = 500 units, or $30,000 of sales.
Break-even units = fixed costs ÷ (price − variable cost per unit)
Break-even sales = fixed costs ÷ contribution margin ratio
Units for a target profit = (fixed costs + target profit) ÷ contribution per unit
Round units up, because half a unit cannot be sold. In the example, a $6,000 profit target needs 750 units, or $45,000 of sales.
| Fixed, every month | Variable, with each sale |
|---|---|
| Rent and utilities | Materials or stock |
| Salaries | Shipping and packaging |
| Software subscriptions | Payment fees |
| Insurance | Sales commissions |
Source: U.S. Small Business Administration, calculate your startup costs (break-even point), checked September 2026
Levers
Price is the strongest lever. A $5 rise saves 86 units a month; a $5 discount adds 132.
| Change | Price | Contribution per unit | Break-even units | Change in units |
|---|---|---|---|---|
| Today | $60 | $24 | 500 | – |
| Raise the price by $5 | $65 | $29 | 414 | −86 |
| Cut the price by $5 | $55 | $19 | 632 | +132 |
| Cut variable cost by $3 | $60 | $27 | 445 | −55 |
| Cut fixed costs by $2,000 | $60 | $24 | 417 | −83 |
Ads and orders
The file
Where Excello fits
The break-even point is the level of sales where revenue exactly covers costs, so profit is zero. Below it the business makes a loss, and above it every sale adds to profit.
Divide fixed costs by the contribution per unit, which is the price minus the variable cost. With $12,000 of monthly fixed costs and $24 of contribution per unit, break-even is 500 units.
Contribution margin is what each sale leaves after its variable costs, to pay fixed costs and then profit. A $60 product with $36 of variable cost contributes $24, a 40% contribution margin ratio.
Divide fixed costs by the contribution margin ratio. $12,000 ÷ 40% = $30,000 of monthly sales, the same as 500 units at $60 each. Use the ratio as a decimal, so 40% is 0.4.
Break-even ROAS is the return on ad spend at which an order neither makes nor loses money. Divide the price by what the order contributes before ads: $40 ÷ $21 gives 1.90.
Raise prices, lower the variable cost of each sale, or cut fixed costs. In the example, a $5 price rise takes break-even from 500 units to 414, because each unit then contributes $29, up from $24.
Yes. The calculator and graph on this page and the Excel template are free, with no sign-up needed. The template adds a what-if sheet, margin of safety and a dropshipping sheet.