Ecommerce
Every payout taken apart
For online stores and marketplace sellers, where the money in the bank is rarely the money you sold.
- Shopify, Amazon, Noon and five more channels
- Landed cost in every product
- Profit by channel or by product
Industries
Industries Excello serves, and why each one keeps its books differently.
The industries Excello serves are the ones whose numbers are hardest to keep by hand: ecommerce sellers, whose payouts hide fees and refunds, and agencies and service firms, which live on invoices and payroll.
Every industry gets the same foundation: books inside your own QuickBooks, Xero or Odoo, reviewed by accountants and closed within five business days.
Two industries, each with its own hard part
The desks
Agencies and service firms
Invoices, people and cash timing
For agencies, consultancies and other firms that earn through invoices and spend mostly on their team.
- Invoices recorded, payments matched
- Payroll and contractors in the books
- Clients abroad in any currency
| What matters | Ecommerce | Agencies and service firms |
|---|---|---|
| How money comes in | Payouts from stores and marketplaces, net of fees and refunds | Client invoices, paid on their own timetable |
| The biggest cost | Stock, at its full landed cost | People: payroll and contractors |
| The hard part | Taking every payout apart | Knowing who owes you, and how much |
| The report that matters | Profit by channel or by product | Receivables aging, on the Scale plan |
Bookkeeping for agencies and service firms
Services businesses
A services business earns through invoices and spends mostly on people. Its books turn on three questions: who owes us, what does the team really cost, and when will the cash arrive?
Excello keeps the books that answer them:
Invoices and receivables
Invoices you send from your own software or Stripe recorded, customer payments matched, and open balances reviewed every week or every business day.
Payroll and contractors
Pay runs prepared and checked in Gusto, Rippling or Deel for your team to approve, and 1099s prepared for US contractors.
Team spend
Card spend from Ramp or Brex and staff expense claims recorded, with receipts checked and every card reconciled.
Clients abroad
Invoices and payments in other currencies converted into your base currency, with exchange gains and losses recorded.
Receivables and payables aging comes with the Scale plan, and a fractional CFO can turn it into a cash forecast.
What stays the same in every industry
The foundation
Frequently asked questions
Which industries does Excello serve?
Excello serves startups and small businesses, with a particular focus on ecommerce sellers and on agencies and service firms. Both depend on numbers that are hard to keep by hand: marketplace payouts for one, invoices and payroll for the other.
Does Excello specialise in ecommerce accounting?
Ecommerce is one of Excello's main focuses. It keeps books for sellers on Shopify, Amazon, Noon, WooCommerce, Etsy, TikTok Shop, eBay and Walmart, with every payout taken apart, landed cost in each product and profit shown by channel.
How is bookkeeping different for an agency?
An agency earns through invoices and spends mostly on people, so the books turn on receivables, payroll and contractors. Recording each invoice, matching each payment and reconciling payroll every month shows who owes you and what the team really costs.
Can Excello help if my industry is not listed?
Yes. Excello keeps books for startups and small businesses in general, inside QuickBooks, Xero or Odoo. Tell us how your business earns and spends on a call, and the quote will reflect it.
Do all industries get the same plans?
Yes. Every industry uses the same bookkeeping plans, from $150 a month, set by monthly transactions and how often you want the books reviewed. Industry work such as landed cost is scoped on the first call and included in one fixed quote.