Director
Ahmed ACCA
Director of Excello Services Ltd since it was incorporated in December 2021. ACCA member.
The colophon
About Excello Services: accounting first, automation built in.
Excello Services is an accounting and bookkeeping firm that built AI automation into its service, for startups and small businesses that want current books without handing over their ledger.
Software keeps the books current every day. Accountants review the work every week, or every business day on the higher plans, and close each month within five business days as standard.
“Excelled People For Excellent Services”
How the firm came about
The story
The people behind Excello
Directors and partner
Director
Hina FCCA
Director of Excello Services Ltd since January 2024. Fellow of the ACCA.
Partner
Ayesha CMA
Partner at Excello and a cost and management accountant qualified with ICMA Pakistan. Writes the Insights guides.
Client books are prepared and reviewed by ACCA, CA and CMA-trained experts, and each month-end close is signed off by a qualified accountant.
Thank you Hina for your great support. I have more time to work on for me important things now.
★★★★★
Loved working with Ayesha... Super professional and accurate. Will definitely use her services again when needed.
House rules
How the work is done
Your books stay yours
The work happens in your own accounting software. Nothing is migrated, and nothing has to be exported if you leave.
Software for volume, people for judgment
Automation matches and codes the routine every day. Accountants review everything, weekly or daily by plan, and make the calls software cannot.
Prices before work
Every engagement is quoted before it starts, and catch-up work is quoted separately.
Say the standard, flag delays early
Books close within five business days as standard, and clients hear early when a missing statement or question will hold things up.
Answer quickly
Questions are answered within one business day, by the people who work on the books.
What Excello does
The desks
Services
Done-for-you finance work
Automation
The work software does every day
Industries
Where the work goes deepest
The record
Excello at a glance
| Name | Excello Services Ltd, known as Excello |
|---|---|
| Company number | 13819363, registered in England and Wales |
| What it is | An accounting and bookkeeping firm with AI automation built into its service |
| Founded | 2021 |
| Directors | Ahmed ACCA and Hina FCCA |
| Registered office | 2 Frederick Street, Kings Cross, London WC1X 0ND, United Kingdom |
| Who it serves | Startups and small businesses, with a focus on ecommerce sellers and agencies |
| Where its clients are | The United Kingdom, the United States and the UAE |
| Where the work happens | Inside the client's own QuickBooks, Xero or Odoo |
| Services | Outsourced bookkeeping, fractional CFO, payroll, and tax in the US, the UAE and the UK, each available on its own |
| Integrations | 12 tools, including Gusto, Stripe, Ramp, Brex, Shopify, Amazon and Noon |
| Month-end close | Within five business days as standard |
| Plans | From $150 a month |
| Contact | info@excelloservices.com, +44 7360 244088 |
Frequently asked questions
What is Excello Services?
Excello Services is an accounting and bookkeeping firm that built AI automation into its service. Software keeps clients' books current every day, and accountants review the work weekly or every business day and close each month.
Is Excello an accounting firm or a software company?
An accounting firm. The software is how the work gets done faster, and the product clients receive is finished books, reviewed by Excello's accountants and signed off by a qualified accountant inside their own accounting software.
Who runs Excello?
Excello Services Ltd has two directors: Ahmed (ACCA) and Hina (FCCA). Ayesha, a CMA qualified with ICMA Pakistan, is a partner and writes Excello's Insights guides. Client books are prepared by ACCA, CA and CMA-trained experts, and each close is signed off by a qualified accountant.
Who does Excello work with?
Startups and small businesses whose books live in QuickBooks, Xero or Odoo, often using tools such as Gusto, Stripe, Ramp, Shopify or Amazon. Clients are in the United Kingdom, the United States and the UAE, and Excello connects to 12 tools in total.
How does Excello use AI?
AI does the repetitive work: matching bank and card transactions, reading receipts and invoices, and proposing how each transaction is categorized. Accountants check that work and make every judgment call. The AI runs on Excello's own private servers.
How do I get in touch with Excello?
Email info@excelloservices.com or send the enquiry form on the contact page. You will hear back within one business day, with a time for a call about your books.